The Impact of Crisis and the Virtual Environment on Contemporary Consumer
Summary of Doctoral Thesis
Ilze Jankovska, Riga Technical University, Latvia
https://orcid.org/0000-0002-4023-0084
Description
The complex and versatile definition of the modern consumer is a key innovation presented in the Thesis. In the process of theoretical analysis and empirical research, the virtual consumer was defined, and a new consumer concept, “I consume myself”, was identified. The research significantly broadens our understanding of the modern consumer, providing new concepts and perspectives that have far-reaching implications for both theoretical research and practical application in the fields of business and economics.
About the author
Additional information
| Publication type | |
|---|---|
| DOI | |
| Defence date | 16.01.2024. |
| Format | |
| ISBN (pdf) | |
| Pages | 50 |
| Publication date | |
| Published online | |
| Publication language | |
| Publisher | RTU Press |
| Country of Publication | Latvia |
| Funding source |
