The Impact of Crisis and the Virtual Environment on Contemporary Consumer
Summary of Doctoral Thesis
Ilze Jankovska, Riga Technical University, Latvia
The complex and versatile definition of the modern consumer is a key innovation presented in the Thesis. In the process of theoretical analysis and empirical research, the virtual consumer was defined, and a new consumer concept, “I consume myself”, was identified. The research significantly broadens our understanding of the modern consumer, providing new concepts and perspectives that have far-reaching implications for both theoretical research and practical application in the fields of business and economics.
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