Krīžu un virtuālās vides ietekme uz mūsdienu patērētāju
Doctoral Thesis
Ilze Jankovska, Riga Technical University, Latvia
https://orcid.org/0000-0002-4023-0084
The complex and versatile definition of the modern consumer is a key innovation presented in the Thesis. In the process of theoretical analysis and empirical research, the virtual consumer was defined, and a new consumer concept, “I consume myself”, was identified. The research significantly broadens our understanding of the modern consumer, providing new concepts and perspectives that have far-reaching implications for both theoretical research and practical application in the fields of business and economics.
Additional information
Publication type | |
---|---|
Defence date | 16.01.2024. |
Format | |
Pages | 185 |
Publication date | |
Published online | |
Publication language | |
Publisher | RTU Press |
Country of Publication | Latvia |
Funding source |