Krīžu un virtuālās vides ietekme uz mūsdienu patērētāju
Ilze Jankovska, Riga Technical University, Latvia
The complex and versatile definition of the modern consumer is a key innovation presented in the Thesis. In the process of theoretical analysis and empirical research, the virtual consumer was defined, and a new consumer concept, “I consume myself”, was identified. The research significantly broadens our understanding of the modern consumer, providing new concepts and perspectives that have far-reaching implications for both theoretical research and practical application in the fields of business and economics.