Krīžu un virtuālās vides ietekme uz mūsdienu patērētāju

Doctoral Thesis

Ilze Jankovska, Riga Technical University, Latvia
ORCID iDhttps://orcid.org/0000-0002-4023-0084

The complex and versatile definition of the modern consumer is a key innovation presented in the Thesis. In the process of theoretical analysis and empirical research, the virtual consumer was defined, and a new consumer concept, “I consume myself”, was identified.  The research significantly broadens our understanding of the modern consumer, providing new concepts and perspectives that have far-reaching implications for both theoretical research and practical application in the fields of business and economics.

Additional information

Publication type

Defence date

16.01.2024.

Format

Pages

185

Publication date

Published online

Publication language

Publisher

RTU Press

Country of Publication

Latvia

Funding source